Of Moon And Stars
Design Scope
- Branding Package
Client brief
Alice Juggins, founder of Of Moon And Stars, is a strategic support partner. She had a clear vision for her branding.
It needed to feel elegant, spiritual, and include a tarot card.
To bring this vision to life, I focused on creating designs rich in symbolism and deeply personalized details, ensuring they would truly resonate with both her and her audience.
Logo Design & Symbolism
For the primary logo, I crafted a unique visual composition featuring a hand holding three tarot cards. On the two first card, I designed a moon and a star, to represent the brand's name.
For the secondary, I added a tarot card with a snake to include spiritual animal companionship, and a snake was perfect for this since they strongly represent transformation.
The brandmark took on an even more intimate meaning - a custom tarot card of two hands reaching for one another, symbolizing partnership and support. Around the card are Peruvian lilies, chosen for their striking beauty and their representation of spiritual guidance.
Strategic colour palette
The two stunning deep forest green colours, associated with growth and progress, perfectly combined with the soft purple, creates a sense of mystery and intrigue, promting deeper thought and reflection.
To add a brighter touch, I went with a sand beige and a little warmer white, to evoke the feeling of comfort and trust into the brand.
Client Testimonial
I spent a while looking online for someone who offered an alternative branding style as most of what I was seeing was pretty bright and not quite the vision I had in mind. I came across Nicoline and instantly saved her profile and basically stalked all of her work as I was obsessed!
"When I reached out, she was really quick to respond and send me over the questionnaire to dig into my business and understand what I was looking for. Once we got started I couldn’t believe how quickly she pulled everything together and I was so happy with what she produced! Of the initial three concepts, there was one that stood out as my favourite but there were parts of all of them that I loved and I could tell she had really listened to my answers to understand what I do and the concepts represented that. In the follow up stages she made all of the revisions so quickly, listened to any concerns or suggestions that I had and was just all around really helpful.
I absolutely loved working with Nicoline and am so pleased that I found her! I’ve gone from having a DIY logo that I was embarrassed of and just didn’t want to share to having beautiful branding that I really want to put out there as it represents me and what I offer in my business."
Of Moon And Stars, England
